Rule the web

This week Association Media & Publishing is holding its annual meeting in Washington, D.C. The conference runs for 2-1/2 days, and it opened Sunday with a half-day workshop, "Rule the web: Content governance for your website".

The workshop featured presentations from two association leaders, Tory Liu (Global Cold Chain Alliance) and Jessica Ek (American Nurses Association), who explained how web content is managed at their respective associations. An introduction and overview of available resources was presented by Leslie O'Flavahan, who is a principal with E-WRITE.

Liu, Ek and O'Flavahan covered number of useful topics related to content strategy and governance, but I wanted to call out a resource, howto.gov, mentioned by O'Flavahan in her remarks. Although the content of the site was developed to help government agencies better use the web, it can help book, magazine and association publishers in many areas:

This is not an exhaustive list. The site has depth in these and several other topic areas, and O'Flavahan considers it an effective and evolving resource. For publishers whose development and training budgets are necessarily constrained, howto.gov could prove to be a useful tool.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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