SNAP takes a new name

At its annual conference, the Society of National Association Publications announced that it will migrate over the next year to a new name: Association Media and Publishing. The association also said that the new name will be used in full (no acronym).

The change comes at a good time for SNAP, and it reflects the current and continuing growth in the breadth of association publishing. Magazines, books, websites, blogs, conferences, “lunch and learns”, webinars, print and e-mail newsletters: these are all part of the association media model now. The old name didn’t limit what SNAP did in practice, but it did put a box around how we think about association “publications”.

I will miss the acronym, though. I’m funny that way. Still, that’s a small price for me to pay as a member of an association moving along nicely in the association media space.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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