At its annual conference, the Society of National Association Publications announced that it will migrate over the next year to a new name: Association Media and Publishing. The association also said that the new name will be used in full (no acronym).
The change comes at a good time for SNAP, and it reflects the current and continuing growth in the breadth of association publishing. Magazines, books, websites, blogs, conferences, “lunch and learns”, webinars, print and e-mail newsletters: these are all part of the association media model now. The old name didn’t limit what SNAP did in practice, but it did put a box around how we think about association “publications”.
I will miss the acronym, though. I’m funny that way. Still, that’s a small price for me to pay as a member of an association moving along nicely in the association media space.