Sound advice

Don Linn, posting at Bait ‘n’ Beer, called on publishers to focus on the “unremarkable”:

Although Linn’s post rotates around a conversation I was lucky to hear, his thinking on these issues stretches back much further. He rightly points out that we don’t make content for devices, or eras. Our targets are broader, and elsewhere.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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