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Search Results for: webinars

EBooks May Be The Most Effective Content Marketing Tactic

Posted on February 26, 2015 by Brian O'Leary

Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…

Posted in Content Marketing Leave a comment

For Content Marketers, The Best Promotion Might Be No Promotion At All

Posted on February 12, 2015February 12, 2015 by Brian O'Leary

In publishing content across social-media platforms, marketers can offer “owned content”, “curated content” and “promotional content.”…

Posted in Content Marketing Leave a comment

How Consistent Should Your Content Marketing Be?

Posted on February 10, 2015 by Brian O'Leary

Since 2009, the Magellan Media site has added almost 1,100 posts about publishing, content marketing, startups…

Posted in Content Marketing 2 Comments

3 strategies for publishing content across social-media platforms

Posted on December 1, 2014February 10, 2015 by Brian O'Leary

Whether you’re marketing a product, a service or your own ideas, there are three strategies you…

Posted in Content Marketing Leave a comment

A test of ‘free’

Posted on September 27, 2013October 22, 2014 by Brian O'Leary

Last month, Folio: covered an announcement of plans by ALM (formerly American Lawyer Media) to…

Posted in Publishing Innovation Leave a comment

Process recommendations

Posted on June 12, 2012October 9, 2014 by Brian O'Leary

At 1 p.m. (Eastern time) today, I'm presenting the results of a metadata research project…

Posted in Publishing Innovation

Leverage the power of content

Posted on September 8, 2009October 20, 2014 by Brian O'Leary

At ASAE’s annual meeting and exposition, James Heib of the Marble Institute of America presented…

Posted in News, Publishing Innovation Leave a comment

SNAP takes a new name

Posted on June 11, 2009October 27, 2014 by Brian O'Leary

At its annual conference, the Society of National Association Publications announced that it will migrate…

Posted in News, Publishing Innovation Leave a comment

Made-to-order magazines

Posted on March 21, 2009October 27, 2014 by Brian O'Leary

To its credit, Time Inc. is testing a service that would deliver readers either a…

Posted in News, Publishing Innovation Leave a comment

Content Strategy for You

CONTENT
STRATEGY for
YOU

Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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