EBooks May Be The Most Effective Content Marketing Tactic
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
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For Content Marketers, The Best Promotion Might Be No Promotion At All
In publishing content across social-media platforms, marketers can offer “owned content”, “curated content” and “promotional content.”…
How Consistent Should Your Content Marketing Be?
Since 2009, the Magellan Media site has added almost 1,100 posts about publishing, content marketing, startups…
3 strategies for publishing content across social-media platforms
Whether you’re marketing a product, a service or your own ideas, there are three strategies you…
A test of ‘free’
Last month, Folio: covered an announcement of plans by ALM (formerly American Lawyer Media) to…
Process recommendations
At 1 p.m. (Eastern time) today, I'm presenting the results of a metadata research project…
Leverage the power of content
At ASAE’s annual meeting and exposition, James Heib of the Marble Institute of America presented…
SNAP takes a new name
At its annual conference, the Society of National Association Publications announced that it will migrate…
Made-to-order magazines
To its credit, Time Inc. is testing a service that would deliver readers either a…